How does Gay adult differ from Straight? <Marketing wise...>

[shaun]

I'm glad to have found this community, I like it here.
I am currently the marketing/consulting chick for a bunch of
gay muscle sites -

My experience has been with member sites on the other side of
the aisle (straight hardcore <and I mean HARDCORE> BDSM and fetish...
and I am completely new to the gay web world. (Not the gay world
though, as my other home is the Castro)...

As a result I will be asking a lot of stupid newbie questions in the near future.

Right now I am rebuilding my sites so the search engines can find them, posting to the usenet, the MPG's, TGP's, Link Lists - and I am also doing a lot of hardlink trades. Now, these things I know from
the general adult world...

My big question now ... are there major differences - outside of content... where the Gay adult world differs substantially from the straight adult world?

Thanks!

Shaun

http://www.muscle.tv

[Lee]

Welcome to the community Shaun :thumbsup:

Good to have you with us

Well im about to head off to bed right now but ill give ya some advice as soon as i wake

In the meantime im sure some of the other community members we have around here will be more than willing to give you some advice on your questions

Again welcome to the community.

Regards,

Lee

[Lee]

Shaun,

Okay im wide and awake so as promised here goes..

The one main difference between the gay and straight markets that i have found is that for the most part, gay surfers actually do tend to know exactly what they are looking for in a paysite or product, often they will shop around and look at several sites before joining them, i know this from my own experience as a surfer.

Of course once they have their credit card in hand and have bought a membership they are probably one of the hardest types of surfer to 'retain' because they do have specific tastes and have joined your site for one particular reason you need to make them feel like the site is more of a 'community' than a members area we have found that paysites who offer community member areas have tended to retain much better than paysites that just offer 'porn' member areas

Basically, finding something that works across the board for the most part is very difficult in the gay market but, if you do offer just what you say you have inside the site your surfers should be happy and remain a member for a while.

Hope this info helps and if you have any more specific feel free to post away :thumbsup:

Regards,

Lee

[dirtygeek]

hey shaun,

Was looking at all your sites. Pretty cool.... Do you guys sell your dvds? I handle distribution for some studios. Might have some business to do with ya.

[LavenderLounge]

I am dying to hear some input from people who have worked both sides. Besides my own gay sites, I am about to do some contract work for a straight site, and I don't have a clue where to begin!

Shaun, contact me about trading links. I know your boss, we should talk!

[shaun]

I LOVE your site I have a thing for naked radical fairies.

Now, I can't say I have worked both sides. I couldn't convert normal T&A for love or money. Think, rather, that I used the same models as
HogTied, but our shoots were both classier and more extreme... Like - if you stomach can handle it... Imagine ... oh... never mind. Don't imagine it.... really. Just don't.

In any case - you have a private message from me.