When you are building a new site, regardless of which market or niche it is for how much thought do you put into the wording of that site?
A thread on another of our forums recently discussed a new sponsors site that had launched which, if this sponsor had thought about it, could have become very profitable for them as it was well suited to a really undeveloped niche as of right now.
Anyway a long story short, the sites concept, although geared towards one demographic (females) was actually marketed to a male audience instead and, well the wording on it was somewhat insulting towards females.
This got me int thinking how much time do we actually put into the wording we use on our sites overall and, are there certain words (other than illegal ones such as child porn, etc) that you refuse to use on your sites?
Regards,
Lee
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