Just wondered what you all thought of how the best method of branding a program is?
For example, lets say we operate the affiliate program, gwwcash.com and we have plans on launching say 5 paysites for this affiliate program, is it better to go with 'generic' domain names for the paysites or, would you go with something like gwwteens.com, gwwasians.com, gwwtwinks.com etc etc?
My thinking is that there are benefits and downfalls for each method, for example, doing the gwwniche.com method means that the second a site is mentioned on any boards, the affiliate program that owns the paysite is instantly recognizable whilst on the other hand, to a surfer, gwwniche.com means nothing.
So what do you think is the best method of branding for a new affiliate program?
Regards,
Lee
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