We're in the process of putting up a mainstream site at the moment which is actually 2 sites (if that makes sense LOL).

Both domains are 8 characters long and the first word of both is the same.

My question is this..

Would it make sense to keep the 'look and feel' to both of the sites the same?

So for example, use the same fonts on both of them for the logo etc as well as colors?

Your thoughts on this?

Regards,

Lee