Toronto, ON, April 1, 2005 – Sureflix Digital Distribution announced today that it has implemented a major enhancement to its flagship site, maleflixxx.tv. The entire site has been localized into multiple languages. Beginning on April 1st, 2005, maleflixxx.tv will be available in German, French and English. Over the coming weeks, the site will also become available in Italian and Spanish with Portuguese to follow in the near future.

Eric Johnson, President of Sureflix says, “Today, maleflixxx.tv became a truly global site. The main goal at maleflixxx.tv has always been to provide the world’s premium gay video-on-demand site with the best user experience on the net.” Johnson goes on to say, “Part of meeting our goal is providing personalized services such as technical and customer support in the consumer’s language of choice. maleflixxx.tv is distinguished from the competition with this language localization program.”

With this latest enhancement not only will users browse the entire maleflixxx.tv site in their native language, but all communications with the maleflixxx.tv network will also be offered in every language that is added to the site. maleflixxx.tv will configure itself automatically according to a user’s browser settings. Enter from the U.S., surf in English or choose any language you are most comfortable with. Enter from France or Quebec, and you surf in French automatically. The site is fully translated and updated daily.

maleflixxx.tv is working with a network of translators who live in the native country for each language to ensure quality translation that is current with the individual language trends.

Eric Johnson says, “No other video-on-demand network offers this level of attention to translations in this many languages. We find our customers world wide, and we want to encourage their patronage and an ongoing business relationship.”


For more information, please contact:
Mary Gillis
Email: questions@maleflixxx.tv
Tel: 416 703-8186

Background Information:

Sureflix Digital Distribution Inc., is the world's leading supplier of gay adult programming. We operate the world's largest network of gay pay-per-view VOD Websites, including our flagship site, www.maleflixxx.tv, as well as our own gay erotic television channel in Canada, Maleflixxx Television.

Sureflix represents most of the top gay production studios in the various worldwide television broadcast markets (cable, satellite), as well as the various Internet VOD markets (computers, mobile, set top boxes). The organization’s claim to fame is not only its in-depth knowledge of gay adult programming, but also its VOD technology and gay marketing expertise, which is second to none.

Please take a moment to visit our flagship site: www.maleflixxx.tv.