Obviously there are mitigating factors that contribute to site conversion, and i'm talking strictly conversion, not retention, including design, content, page speed, market/niche, etc... but this question has been tossing around in my head for some time now...
Some sites never change their tour, and have not for years, even though they are rather well known and very well funded and could certainly afford to make the changes...
with the progress in site content going from static, to semi live (screen cap web cams) to live web cams, to video streams, to live streams, etc, and subsequently the demand for these items by end users i.e. potential members, wouldn't it be to the advantage of a site to mold it's tour around the latest or at least changing to emphasize the current content trends?
sure, the old adage, if it's broke don't fix it... but what if it's broke and you don't know it? what if your conversions have been dropping off and you attribute them incorrectly to MC/Visa regulations, billing processor snafu's, cyclical markets, etc, etc. when if you had simply changed your site tour to emphasize the content within the current user demanded trends your conversions would have or may not have declined as much....
I'm rambling with my thoughts here..... sorry
As a paysite owner, I understand the fear of changing a tour that is converting but I also think that a site should progress and so should it's tour..... to keep up with technological advances, and surfer demand....
Thoughts? Comments? Insight? Criticism? Jokes?
Thanks
Tom
Bookmarks