Just curious to see what everyone thought about this?

Say you have hired someone for a marketing role, to drum up new business, make contacts with people in the industry etc etc, at what point do you decide that they should be let go?

Im torn on this one myself, on one side of the coin, the marketing side of me seems to think that a month or so of not making any new contacts becomes the point where the person becomes useless and should be let go, likewise, if they are only bringing the same companies to the table over and over again. However, from a business owners point of view, if someone is wasting time purely posting on boards, for my company less than they do for other companies, thats the point where they need to be fired.

Your thoughts on this? Where is the ideal line drawn in a situation such as this especially, if the person doing the marketing is in a salaried position?

Regards,

Lee