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Ah, 80 Hour Work Weeks, The American Dream!
PPC Management Question
PPC advertising is obviously here to stay. It was laughed at a few years ago by industry pundits, but is now the measure and means of many successful ad campaigns....however, as your ad program needs get larger, and you need to hit more keywords across more PPC engines... the more complex it becomes to manage and track the program and massage it as needed to yield optimum CPC vs. CPA and ROI.
I have tried to find a third party management solution that will accomplish management of unlimited keywords on the most popular PPC engines (google, overture, miva, etc.) and find several applications both online and client side. One major drawback is that most are very expensive and give you graduated cost scales for the number of clicks you purchase. Another is that a lot of PPC management solutions do not allow the adult business model as clients..or that allow gay adult clients...
Does anyone here use, or know of a solution, online or otherwise that can do these things and track sales all the way through to the completion of purchase, with reporting that breaks it down by engine, keyword, etc.?
we are in the process of developing one through our coding team, but woudl sure love to be able to short circuit the development cycle if one off the shelf was available.
any suggested solutions?
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