How much do PRs sway your decisions when choosing who to do business with?

For example, lets say that GWW put a press release out saying we had over 10,000 community members when, in reality, we only had 100 would you still want to do business with us based on that lie?

Just curious to find out what those of you who do your companys marketing plans thought about such facts and figures?

When PRs go out, should they be honest and actually reflect the true numbers / figures whenever possible or do you not mind companies 'inflating' their figures in order to get your business?

Regards,

Lee