Just wondered how you folks went about finding and, more importantly, choosing a font for a specific niche of site and its logo?

By that, what i mean is, say you have a bear niche site, what sort of font would you use for the sites logo?

Does anyone know if there is a list of font names / niches that they could be used for?

I have to admit, choosing fonts to use on logos isnt something im generally good at but id be interested in learning how you folks went about doing it.

Regards,

Lee