Neither - I've already spent the money on a new pair of skis!
(Oh yah … that is why I don't own shat!)

The second, because it is wasting traffic - this is where I would 'experiment' or test new ideas (of course).
I would leave the first alone, at least until the ratio drops below 'x' (x=my magic #), or the 2nd has matched or exceeded sales, consistently.