I was recently reading an article by the owner of Ben and Jerry's who has always been real vocal in his fight for the enviroment and other social issues, and how that actually really helped his business. And it got me thinking about how many program owners I see that really take the 'hiding their head in the sand' approach to affiliate marketing, I think in fear that they will not be liked by affiliates if they actually speak their mind.

Personally, I think it would make me want to promote a program more if I knew the owner was a good person that stood up for what they believe in, even if it wasn't necesarilly something I believed in. People like Larry Flynt and Howard Stern come to mind as examples.