CHICAGO - Playboy Enterprises is launching its own branded online poker Web site, making it the company’s first effort into online gaming.

The launch comes following a deal the company struck with Toronto-based WagerLogic Limited, a unit of CryptoLogic Inc. which will provide the software for the site.

Playboy had already signed a similar deal with the company on May 10 when it launched the Playboy Casino site.

“Whether it’s on TV, in print or online, Playboy is one of the World’s premier entertainment brands and CryptoLogic’s poker software can take it to new people and places,” said Lewis Rose, CrypoLogic’s CEO and president.

Playboy said it plans to market the new poker site worldwide, except in the United States where online gambling is illegal.

Meanwhile,the company is preparing to discuss its latest quarterly financials during a conference call next Tuesday at 11 a.m. Eastern Standard Time.

http://www.avnonline.com/index.php?P...tent_ID=273388

Given all the recent fuss about online gambling in the United States, do you think it is a good idea for a company such as PlayBoy to enter this realm?

Im also interested in seeing how they avoid marketing this new casino to surfers via affiliates from GFY.

Regards,

Lee