Are becoming more and more niave in their thinking that affiliates will just signup and send traffic?

I know several years ago there used to be very few gay programs i would signup for and send traffic to however, as of late, there seems to be more and more niche specific gay sites (and straight sites) hitting the web that are just expecting affiliates to signup to the program and send their traffic.

Do you think that new paysite owners these days are launching affiliate programs because they think potential affiliates will signup at the launch of the program and send traffic?

Regards,

Lee