This thread by Lykos started a discussion about fetish sites that I think could use some further exploration.

Why don't we see more good gay fetish sites?

I have a sneaking suspicion that they just aren't a good return on investment. Maybe there just isn't enough demand to justify shooting many thousands of dollars of exclusive content for a niche that doesn't sell extremely well.

For example, a few years back I was chatting with a Don when he was with Ounique. I was bitching about them not having enough hairy men content. And back then, Ounique was the ONLY content broker that had ANY hairy men. He said that there was so little demand for bear/hairy content that very few photographers bothered shooting it.

So, if a rather basic and popular niche has so little content devoted to it, how can we effectively develop and market a site with even less demand?