In your opinion, of the glaringly obvious words to use for an affiliate program which do you think is the best choice and why and, do you think one type of wording works better to attract potential affiliates subconciously?

Im of the beleif that you can pretty much use any word and tack it on to the end of another word to make a program name that will work well however, from a marketing perspective i also think that using two words that start with the same letter (i.e Condom Cash) sounds better and help build brand recognition more.

What are your thoughts on this, does one specific word when added to the end of a program name have a better chance of helping a program grow?

Regards,

Lee