Would it be instant suicide to create a site without a partner/affiliate program, webmaster program or any referral spit of any kind?

I mean even the big boys like playboy use an affiliate program.

Not to come off wrong, because it’s a charge for their traffic when you get to the bottom line, but affiliates seem like they have their hand out at all times and when you offer them a payout, they demand more. And webmaster referrals are even more of a hand out than I could even go into.

But without setting up a line for 3rd party traffic are you shooting yourself in the foot? Does anyone do it? Are they successful?

-Craig