Im always hearing webmasters saying that they will only promote a site if the program pays enough and, if the site retains members well.

That started me looking around the various industry boards trying to find out HOW a webmaster tries to decide if a site is going to retain or not and, i wasnt actually able to find anything other than 'must have a nice members area' or, 'must have lots of content'.

So, what exactly is a 'nice' members area? But more importantly, what makes you decide whether or not a site is going to retain members?

Id be interested in seeing how an affiliates stand point on retention varies from program owners with actual numbers at hand.

Regards,

Lee