So i was just reading a thread over on GFY where an affiliate owner didnt know what a 'free site' was and that made me think, if a program owner doesnt know what something as simple as a free site is, should they be running an affiliate program at all?

I mean c'mon, if you dont understand the terminology or mechanics of something so simple as a free site, then what is the point? You obviously dont know how your potential affiliates are going to be driving traffic to your program.

The other thing that i also thought of, if *I* as a program owner didnt know what a free site, tgp gallery, etc was, how could i possibly attempt to help one of my affiliates that were having trouble converting my sites?

Your thoughts? Should program owners at least have a basic understanding of the industry before launching their program?

Regards,

Lee