So ive been looking over the new CCBill traffic system they implemented a few weeks ago and was wondering in your opinions, what the best type of traffic stats to report to affiliates are?

Raw? Unique? Form hits?

Also, if 'unique' is the way to go, which of the following options would you suggest i use?

IP Address and Browser Digest
Cookie
IP/Browser and Cookie
IP/Browser or Cookie

I understand that i can 'make' conversions look a whole lot better by only showing form hits or unique hits to affiliates via the CCBill system however, im not so much interested in making their ratio's look good as i am ensuring that they get the best type of traffic report available for the sales they send.

Any suggestions from program owners as to what type of affiliates stats work best?

Also, affiliates, what type of information would you like to see, raw or unique stats?

Regards,

Lee