I just recently moved to San Francisco for a larger pool of models, but I made the mistake of publishing my first round of advertising with my number from the Sacramento area code. I'm only getting maybe 5 calls per day. In retrospect I think models are looking at the 916 area code and thinking "I don't really want to drive to Sacramento for modeling work..." before they pick up the phone. How costly do you think this mistake was?

Also, I'd like to get some ideas on where I should be searching for models besides through the newspapers. I'd like to be shooting every day of the week, and I think I need to make this happen one way or another.

Any suggestions would be appreciated.