Quote Originally Posted by basschick View Post
if your hits to sales ratio is already good, i wouldn't try a trial. the first thing i do with every client who uses a trial is have them remove it and see how they do. not one has ever put the trial back because they make so much more money without the trials.
Boyfunk used to (2003) have a $7.95/5 day trial. It was responsible for the majority of our sales. On advice of several friends in the community, we took a deep breath, raised the join price from $14.95 to $19.95, and dropped the trial.

The results were that actual joins dropped, but income increased, and actual overall membership increased, because the people willing to pay $19.95 to try the site found they liked it and retained.

In other words, I think we got a more qualified buyer spending $20 who stayed longer.

We've monkeyed with a bunch of things since and are still experimenting, but it still amazes me how much removing the $8 trial actually grew our income.