I subscribe to a great affiliate marketing print magazine called Revenue. This month's issue published some interesting surveys. I know lots of us of here pay for Google AdWords campaigns.... or Yahoo/Overture, etc.

Lots more companies are getting very picky about the use of their trademarked terms by affiliates.

on the statement:
We essentially outsource our search engine marketing to our affiliates, and we give them free reign with trademarks and branded terms.

January 2006 50% of 776 affiliate merchants agreed. In August, 2006 that dropped to 29%

on the statement:
We don't allow our affiliates to use our trademarks or branded terms in their search engine marketing
January 2006 21% of 776 affiliate merchants agreed In August, 2006 that increased to 39%

Smithers, release..... the attorneys.



Steve