I was just chatting with someone on AIM about studios wanting to join the 'online' world and how many of them seem to have problems in making the transition however, this guy turned around to me and said the transition from online to bricks and mortar is actually just as hard to do.

I wondered if you folks thought one particular route was harder than the other in terms of diversifying a business, is it harder to come to the 'web' from offline, or harder to go offline from the 'web' do you think?

I know we have a few community members here that have done both and was hoping to get some input from you folks to if possible as to what you found the most challenging aspect of adding a new dimension to your businesses were.

Regards,

Lee