The past few weeks i have been talking to several program owners on and off about the differences in join/retention numbers between full priced memberships and trial memberships (3 day trials) and was wondering how you folks thought about the different types of join option?

As of right now, it would seem to be the general consensus of program owners that offering lower priced trial joins (for 3 days typically) actually raises the amount of 'new' joins a program gets but, lowers the chances of rebills whilst raising the number of 'instant' cancels.

The good news however seems to be that once the trial period is over, if a member doesnt cancel, then typically retention seems to be around 3/4 months.

So what are your folks thoughts on trial memberships compared to full priced memberships, have you tried promoting both types and if so, would you say the information i was given above seems to be the same for you or, have your experiences been different?

Also, next month i think im going to be adding a $5.95 3 day trial to all of the Condom Cash sites to see how well this effects sales/income for affiliates as id love for some affiliates to get lower conversions than they are right now, whilst still making the same amount of money and it seems like 'trials' are the way to do this

Regards,

Lee