Speaking to the viewer like they are dumb as dirt?

It used to be the companies running these commercials would just tell you the facts about their products, nowadays it seems like they are treating the viewer as an idiot.

It doesnt seem to matter what is being sold either, from pharmacy products to mortgages through to air freshners, the 'tone' of the commercials has gotten to the point where even though they are trying to sell their product to adults, they talk like we're dumb kids.

I just wondered if anyone else had noticed this?

Regards,

Lee