As I'm looking through a massive amount of sites to start promoting, I'm seeing links on the programs site that link to another site or forum as a "resource" link and when I check the forums, the "program" is not advertising on it. However, they do Advertise on another forum or site and don't have any links sending their traffic there.

Anyone know why?

I would think, If you are going to leak your traffic onto a WM forum or any Forum for that matter, why not do it to a forum where the traffic can see your ads and come back full circle?