With the recent onslaught of web 2.0 tube sites, social networking, and other types of user driven sites becoming more and more popular, as content owners, producers and customers, i wondered what methods we could all start to incorporate in order to protect our brand names and content itself from abuse on these newer content sharing / tube type sites?

Have any of you folks actually done anything to help curb the loss of business you may start seeing as more and more of these social/interactive content sites start popping up?

The most obvious thing i can think of immediately would be watermarking content but even that, in and of itself, presents problems with some business models, especially when it comes to paysite members areas and surfers not liking watermarks being all over their content.

So do you folks think there are some methods we could all start employing to ensure that the brand and value of our content isnt watered down as it makes its way on to tube and social networking sites?

Regards,

Lee