A friend of mine will be an Affiliate Manager soon. He's looking for the best tips he can have to be helpful and effective. This is a reputable company that hasn't had an affiliate program before, so the program is new and they want to kick it off with a strong start.

I've tried to help him but I could really use input from others with more experience from all the angles.

Affiliates: What are you looking for in an Affiliate Manager? What are you looking for in an Affiliate PROGRAM? What are your most common requests, questions, needs, etc?

Program Owners: What are you looking for in an Affiliate Manager?

Affiliate Managers: What kind of tips and advice would you give to other AMs?

Details would be great. Thanks!