I was wondering what you folks thought about this practice, for example, lets say the domain hornystuds.com was taken and currently has an active site on it, would you consider registering the domain hornystudz.com and using that instead?

Im seeing a lot more site owners doing this lately, along with a lot more using the word 'boi' in their domain/site names also.

Do you think it adds anything of value to a site by utilizing 'Z' instead of 'S' to pluralize domains/sites titles or do you think it actually detracts from a website?

Your thoughts?

Regards,

Lee