I think flashing piles of money in the background and promising huge amounts of cash in affiliate programs ad banners, zooming dollar signs, etc, is lame and stinks of "We only care about the bottom line." Why don't some people try boasting about their excellent webmaster support, timely payment, and great features instead of giving them a gimmicky get-rich-easily feel?

I think the Major Hardon banner is a great one, and should serve as a good example.