Out of the three, when it comes to the online adult industry and how you do business, which of the three would you say is most important to you?

For me i would say it was 'values' over anything, without a good set of values i think that ethics and morals can be skewed, even if they are considered for the right reasons.

So what about you folks, do values, ethics or morals have a more important role in your business?

Regards,

Lee