Now that MasterCard has stopped allowiing cross-sells, whether pre-checked or not, are we going to see PPS becoming a thing of the past?

I know most of the PPS sponsors use cross-sells on their join forms to off-set the costs of payouts to their affiliates.

Are we going to see a transition of these larger pay per signup programs where they actually start caring about putting content in their members areas instead of just packing them full of feeds and licensed 3rd party products?

It would now seem, that for PPS to remain in the industry, members areas are going to have to start retaining which means for a lot of affiliate programs they are seriously going to have to start doing some major overhauling of their sites.

Your thoughts, what is going to happen with PPS now that cross sales are dead, at least with MasterCard for the time being?

Regards,

Lee