I was just reading Lee's thread on this here, coincidentally I have been debating about this for the last few weeks, wondering if it is at all worth it to put an ad in the local papers.

Has ANYONE taken this approach? I would love to get more info to help me decide if it is a good idea. I was thinking of setting up a new site and advertising that one, that way I would be able to track my success to some degree.

cheers,
Luke