What would you consider the absolute minimum a program should launch with these days are in terms of sites, content, promo tools, etc, etc?

Do you feel there are certain products and features that a program must have from the off-set in order to be taken seriously by affiliate webmasters looking to join new programs?

Hosted promo tools, galleries, free sites, rss feeds, etc, are these a must have for a new program just launching or is simply offering their paysites with banners, buttons and free content enough do you think?

Regards,

Lee