I read recently that in the next 5-10 years China is going to emerge as having the highest percentage of web users on the planet.

So I'm wondering how many of you are preparing in advance and exploring the idea of offering your site(s) in different languages to take advantage of this new market.

We've been noticing a rise in our stats showing more eastern traffic in the past two years (or so) - despite our sites being available only in english. I'm wondering if investing the time and money to have the sites translated to specifically target eastern countries would be worthwhile.