When it comes to the residual or new traffic you are pulling in to your sites, how easily can you switch the destination site you send that traffic too?

For example, are you using a central ad system to server banners on yoru sites, using something specific to handle text links, redirecting traffic using .htaccess or php redirects?

Have you got a system in place that easily allows you to swap out where you are sending your traffic from your sites once you actually have it?

Regards,

Lee