Betanews reports that Nokia & Microsoft will spend $100m on advertising the new Nokia Ace phone to Americans in the second quarter of 2012. And that's just the start, Nokia and MS will be burning through a billion-dollar ad budget over the next five years, so expect to see and hear the Windows Phone branding just about everywhere for years to come.

Not much is known about the new Ace phone, but rumors say it will be similar to the Lumina (attached photo) but with a larger 4.3" screen.