Dear Affiliate Program Webmasters,

Any use of more than one exclamation point in the description of a scene constitutes bad writing. It is rare you should use one at all.

Love,

Your Affiliates

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Seriously, take a peek at Jakob Nielsen's excellent essay on writing for the web.

http://www.nngroup.com/articles/how-...ad-on-the-web/

I am convinced that webmasters who switch from !-filled marketing-speak to at least minimally decent writing (or better yet, what Nielsen suggests) will experience a nice boost in traffic from affiliates using said promo content.