Once one company does something in the form of a promotion all the others start doing the same type of promotion to?

Is it really getting that hard to get webmasters sending traffic and buying services and goods that some companies feel threatened by others and have to 'match' what their competition is doing?

A good example of this is the recent 'content blowout' craze that seems to be sweeping the majority of providers, you can buy something like 1000 sets for a ridiculous price of like $500.

Dont get me wrong i fully understand the basics behind offering these types of sales but cant people be original anymore?

Your thoughts on this?

Regards,

Lee