What type of sale do you give highest priority ?

Aen/Avs - 1 and 2 year
Aen/Avs - recurring.

Sponsor (any type) - 1 time
Sponsor (any type) - recurring

Click thru's - a few cents a click

Maybe your focus is to just make a sale no matter what type ? If you prefer one over the other, do you make it obvious on your page. I usually feature the recurring programs more prominently.