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Great idea Lee... we use slogans on every site/project we do!
We have a new, soon to be released program where we will be using something along the lines of "In our game there is no competition!"
Slogans work great for getting people's attention. I had one surfer remark that he could not remember one of our website names (as so many websites sound the same) but he always remembered our catch line and he found us by doing a google search for it. He came back and bought another membership!
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