How does truth in Advertising affect the adult business as a whole?

I ran into a site the other day, don't know if i can mention the name here. they claim to have things in their tour area they don't have. not even close.

the tour is nothing but a gay ethnic front end for a generic gay members area.

i bought the tour to compare it to our gay asian paysite, only to find out that their "gigabytes of exclusive pics" is only 1200 pics they bought from two content providers, and over half of it, i shot and licensed....

i then asked the billing company for a refund only to be told that the billing company could not approve a refund of the tour as the site does not refund "trials".....they told me to write to the company .... i called them. they said "sorry you did not find what you were looking for" blah blah.... but initially would not give me a refund.

I then wrote them a lengthy letter detailing the 12 or more items that they have specifically lied about in their tour area, that are not true of the members area..... and got the refund..

but the point is not about the refund, as much as it is about the deliberate misleading tour, the misrepresented members area with promises made to simply make a sale, regardless of whether the sales pitch is true or not...

IMO these type of sites poison the pool for those of us that run true sales tours that match our members area. Surfers lose trust when they get burned like this......and they quit buying memberships...

doesn't truth in advertising apply to paysite tours?