Clicked on a button or banner on the GWW community?

The reason i ask is that i was just talking to someone who owns a str8 resource site and it would seem that very few people on their site are acually clicking on buttons and banners however, a lot of people do post.

It does have to be said though, their board is more 'gfy' orientated than business orientated so im wondering if creatives go unclicked on boards of that nature as oppose to more 'business' orientated boards?

Your thoughts?

Regards,

Lee