i guess it depends on just how important is your "good name!" , it's like this party i had and unknowingly to me one of the guests was going around flashing pictures of young boys to my friends who in turn approached me and questioned me about how well i knew this guy! , needless to say my "credibility" was shot that evening and he was quickly escorted off the premises.
i have nothing against false advertising ( it's the reason advertising exists! , if it was good people would already know! ) just be careful what you "attach" your name too because your friends/clients/etc. will associate you to it!
just my thoughts

jim