Our recurring price is at 29.96 monthly. We were at 39.95 about 4 years ago but lowered it to 34.95 then to our current price. I saw TopBucks was charging over 40.00 a month now. I read somewhere that over 80% of gay people have an income of over 60k. I don't think we would lower our prices though we do have a cancel discount which works very well. It is currently at 19.96 a month and brings down the price alot. I would think it would be better to offer the higher price and then email a special offer and have a discount price to grab those surfers that don't want to pay that much.

Mark