Is Gay Porn Under-Priced?

[MWCren]

Our recurring price is at 29.96 monthly. We were at 39.95 about 4 years ago but lowered it to 34.95 then to our current price. Mark

I'm sorta liking the 29.95 price point. I started my site there in '99 and have been all over the map trying to find that place again. I'm glad to hear I'm not the only one playing price point roulette.

There is a psychological barrier at $30 that I'm very nervous to cross. Of course a porn tax would be the perfect time to cross that bridge. Then we could blame it all on the feds.

Anyone tried wallyworld pricing? Odd and unusual prices like $27.88?
I was considering a price like that for the non-recurring. $34.88 for 30 days.

I know justusboysclub has some creative pricing... would love to hear the background on that.

[Paco]

... wallyworld pricing ...

I am glad I am not the only one using that term, Wally.

I'm sorta liking the 29.95 price point. I started my site there in '99 and have been all over the map trying to find that place again. I'm glad to hear I'm not the only one playing price point roulette.

There is a psychological barrier at $30 that I'm very nervous to cross. Of course a porn tax would be the perfect time to cross that bridge. Then we could blame it all on the feds.

Anyone tried wallyworld pricing? Odd and unusual prices like $27.88?
I was considering a price like that for the non-recurring. $34.88 for 30 days.

I know justusboysclub has some creative pricing... would love to hear the background on that.

We have tried a few different prices ($0.00, 4.95, 9.95, 19.95, 29.95, 36.12, 39.95 and three-months for 72.24).
$0.00 ... WOW what a mistake!

We found $29.95 to be a price not high enough to scare people and not so low
it makes the potential buyer leery.

[Huskyhunks]

One price fits all really doesn't apply here. Every site is different and it's members have particular tastes, desires, and expectations. Price is important but higher prices do not automatically translate into higher sales at the end of the day.

My best sponsor is Next Door Male, they pay a modest $9.97 per sale on a $19.97 membership but they outsell everyone else 3/1 so I end up making more with them than I do with the higher priced sites.

Straight guys are used to shelling out the dough. If they want to find a girl, or whatever, they have to spend money on dinner, movies, etc, etc,. and that still doesn't mean that their sexual appetites will be fulfilled.

Gay guys can just find a hookup site and that is our real competition here. That's probably why we have to price our sites lower because let's face it, it's easier for gay men to hook up for casual sex.

[basschick]

although we saw amazing sales at sites who charge $14.95, we seem to do well up to $24.95. that was the first price break for us - sites with smaller niches or 100% exclusive content do well up to $29.95. sites will LOTS of exclusive niche content did okay for us up to $34.95, but there aren't enough of those sites.

there's no point in talking about high str8 site prices without knowing how they retain. a lot of larger programs don't make their money off retention, they make it off popups and upsells. in fact, often they deliberately make worse tours because they would prefer the surfers didn't join as with popup income, the program doesn't have to pay an affiliate.

our epoch rep told me that over $29.99 there were more chargebacks and noticeably less retention.

[BrianDN]

sites with smaller niches or 100% exclusive content do well up to $29.95. sites will LOTS of exclusive niche content did okay for us up to $34.95, but there aren't enough of those sites.

What if there was a niche site with exclusive content that was mainly focused on pictures (with a small, modest collection of video clips that will eventually grow)... What do you guys think would be a good price point for such a site to start at? I'm thinking $19.95 but I wonder if the price point could be pushed higher...

BTW, Mark I liked your idea of a cancel discount. That seems like a great way to suck 'em back! Or, invite them back in the future ("we missed you, join again" kinda thing)...

BrianDN

[CuriousT i m]

We shoot all our own content

We don't sell, hire or lease it to anyone.

You will only see it on CuriousCash sites

So YES it is underpriced

We have to be compeditive on price even though our content blast most sites away.

[BrianDN]

Anyone tried wallyworld pricing? Odd and unusual prices like $27.88?I was considering a price like that for the non-recurring. $34.88 for 30 days.

I always think back to informercials when I think of prices like these. It's always been those items priced at the $19.95's and $29.95's that have always sold so well. It's almost as if people expect to see these numbers (like they're used to paying that amount and have gotten over thinking about it) and when they do, it's like a conditioned response to whip out their credit cards. Maybe enough exposure has led people to see those figures as 'deals' whereas something like $27.88 comes off as foreign (psychologically speaking) and that makes them stop for a second and think about how much they're actually paying and whether what they're buying is worth that dollar amount.

Strangely enough, I can think of many instances where I've even done this!! LOL

BrianDN