wow, no comments on this. maybe i was too wordy, giving too much background before i got to the actual question and put everyone to sleep..

let me simplify the question..

What do you use to manage your pay per click ad campaigns?

do you wing it, just guessing at it's returns and cost per actual sale?

do you have custom programming that you use to track your ads and sales from pay per click advertising?

do you use an off the shelf program to manage your pay per click program?