Quote Originally Posted by desslock
It is not just about using some explicit words, it is about describing things in an erotic manner that sells.

Steve
Indeed, that was one of the things i used to teach my staff when i did a quick stint as a restaurant manager in the UK.

Instead of saying stuff like...

Steak with mushroom in a red wine sauce id have them present in such a way that it actually sounded tastfull without them even knowing what it tasted like.

So instead of the bland description they were used to giving out it turned in to..

A succulent steak cutlet served in an earthy mushroom and red wine jus.

Sales actually went up the same week in the restaurant after i got the wait staff to start describing the food and not just telling our clientele what it was

Regards,

Lee