Yes, I've noticed it as well, and I find it refreshing and reassuring. The old chastity chains on society are falling apart, and we mostly have younger people to thank.

From a business standpoint, as adult entertainment becomes normalized, there's a chance that it will be less exciting, and therefore, less profitable.

Overall, though, I think it's a good thing to see more and more people become comfortable with their sexuality. The less stigma there is, the better off we'll all be.